he retention level of regular conferences and meetings has been studied. Does it surprise you to know that approx. 5-7% of what attendees learn in meetings/conferences is retained and acted upon after 2 days? (via Barbara Palmer for PCMA)
2 days! 5-7%!
Those numbers are ridiculous, and they reveal the very real problem that our industry needs to face: We have inherited a conference and meeting model that ensures non-retention.
How do we reverse that? By tackling it head-on.Read More