Suddenly my ability to connect with others in our industry blossomed. Because my vision, my perspective widened. I started to see parts of our industry in a very new light. Sometimes I finally understood parts of our industry that had eluded comprehension because now I was involved in those specific aspects or interacting with others in that area.
Throughout the last 4 years, when I could, I made my association leadership a main focus and goal of my daily work. I stepped up whenever I could. I sponsored events (and consequently had the opportunity to showcase our talents to a very potent niche: meeting professionals - you know, the people who hire my company!).
The effort/reward ratio for me has been ridiculous. Huge benefits for my business. Huge benefits for me personally. Huge benefits for my psyche (e.g the difference between walking into a warm room vs. a cold one!)
When I attend MPI (or ILEA or PCMA…) events, I now walk into a warm room where I am surrounded by friends, colleagues, and clients. Often these are the same person. Networking is a highly stressful activity for most people so imagine how much better it gets when you are surrounding yourself with colleagues and friends!
So 4 years after I started engaging with industry associations, I can unequivocally state it has been a massive success. And that was before winning “Supplier of the Year!” I can’t wait to see what rolls out of that award over the coming years. I expect it will be significant. Both for my business and for me personally.
I hope that my journey will help you, help others, stand up and engage with your community. Improve your business. Improve your relationships. Improve your experiences. And make some amazing friends along the way. That’s a win-win-win-win-win-win-win...