What kind of impact does music have on how your participants learn and engage? A bigger one that you might think.
In fact, when our clients have dry (but crucial) information to get across, when they want to recognize their participants or employees for their achievements, or when they want to create an impactful, experiential moment - music is the tool we turn to. And it’s proven by science -
"In active learning experiences [in which music is played while studying or learning a new concept] music creates a soundtrack for a learning activity," Chris Boyd Brewer explained in his book Music and Learning. "The soundtrack increases interest and activates the information mentally, physically or emotionally. Music can also create a highly focused learning state in which vocabulary and reading material is absorbed at a great rate. When information is put to rhythm and rhyme these musical elements will provide a hook for recall." (Mic)
Here are a couple of projects where we infused music with a message:
Music + Conference Learning Retention
The Canadian Mental Health Association created the 13 Factors for Mental Health in the Workplace; a set of standards meant to spur a shift towards a more progressive work environment for all Canadians. They needed their 500 conference participants to remember these from a plenary session well enough to implement in the workplace.
Our solution was to create a 15 minute, custom musical with re-written lyrics to iconic pop and rock hits about the 13 Factors for Mental Health in the Workplace, and then present it in a fun but realistic way. The incorporation of fun lyrics and melodies to convey this important information not only helped lighten the mood, it actually boosted retention beyond their wildest dreams.
The creator of the 13 Factors, Mary Ann Baynton, was overjoyed that her work was showcased in a way that immediately impacted the attendees, and we were overjoyed to be able to help such an important Canadian initiative.
Music + Tradeshows
A medical company wanted to attract attention to their trade show booth in Vancouver and educate attendees about a new piece of innovative ultrasound technology and empower and inspire patients living with cancer. They wanted to make it an experience that educated without being too boring, negative, or touchy for patients.
Our solution was to create a flashmob to 90s club anthem “I’ve Got the Power” by SNAP. We created custom choreography for our dancers that integrated the technology and got attendees up on their feet, dancing and feeling happy and inspired.
The company saw a significant impact on their brand presence at the trade show and attracted 3x the amount of booth traffic and interest than they had experience in past activations. The smiling faces said it all!
Those are just two of the ways music can enhance your attendees experience, keep them engaged and lock in learning. To learn more about how we can help you boost engagement at our next event, contact us today!