Case Study #3 Hockey Night in Canada

Welcome to the third instalment in a series we’re calling ‘Case Studies:’ real, diverse stories from unique events we’ve provided entertainment for.  Our goal is to help you solve your entertainment and guest engagement challenges by providing fun, unique solutions to meet your objectives.

This week’s Case Study showcases how integrating a strong theme through-line can assist with event objectives ranging from simplistic (engagement and networking) to complex (transporting guests and creating seamless flow).

Objective:

A Canadian association wanted to surprise their delegates with a “Hockey Night in Canada” themed reception mid-conference.  They had a unique transport challenge in that they had to move 250 guests from a 2nd floor ballroom to the pre-function space, then up to the 19th floor for the reception.  There they wanted to emphasize the theme further with entertainers, games, and a unique photo opportunity. 

Solution:

We provided Don “Maraschino” Cherry and Ron “McLame” celebrity spoofs to interrupt the proceedings in the ballroom and announce the theme. From there, guests enjoyed comedic banter and were instructed to grab a drink and snacks in the pre-function space, then head up the 2 blocked elevators to the reception.

The reception was only 2 hours, so we had little time to get all the guests up to the real event space.  We utilized hockey player and referee character actors to throw the guests in the “penalty box” elevators to expedite the process and keep the energy high.

Once guests were ushered to the reception space, they were greeted with air hockey and a green screen photo studio complete with hockey themed tickle trunk props and costumes.  The photo studio offered instant digital delivery for social media sharing, and our actors helped the guests dress up and posed with them.

The seamless transport and light-hearted thematic through-line kept energy high and guests entertained throughout.  It was an excellent way to celebrate a truly Canadian sport and a great way to break from educational sessions.